Growers, send your best recipe to encourage Australians to #EatMoreAusVeg
AUSVEG has launched a #EatMoreAusVeg campaign to address the barriers to eating more vegetables and encourage consumers to eat more local vegetables.
An Instagram account @eatmoreausveg aims to provide practical information about a range of vegetables, in a colourful and engaging format.
Growers are encouraged to get involved by sending your best recipe ideas to feature on the platform, and/or tagging @eatmoreausveg in your Instagram posts to showcase your on-farm production.
In addition to encouraging people to eat more veg, posting recipes and sharing tips to reduce food waste, the AUSVEG campaign also aims to personalise the industry and promote vegetable farmers to show people where their fresh produce comes from.
AUSVEG Communications Officer